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  • Feel Discovery

Celebrating São João in Armamar

Updated: Jun 19

São João, a festival known in Portuguese culture, is celebrated with great enthusiasm in Armamar. The city radiates a vibrant atmosphere during São João, embracing its historic roots and fostering a strong sense of community. Feel Discovery invites you to explore the essence of São João in Armamar.


With a history that goes back to ancient traditions and customs, the celebration of S. João in Armamar has become deeply rooted in the city's identity, reflecting its cultural heritage and community spirit.

As the date approaches, the city undergoes a transformation with street decorations including colorful flags, lights and street animations. These preparations contribute to anticipation and create a festive atmosphere.


During São João, Armamar embraces several traditional activities that captivate both local residents and visitors. Music, dance and traditional costumes play a significant role. In addition, this celebration offers the opportunity to taste local gastronomy and traditional drinks.

Armamar hosts a variety of highlights and events during São João such as traditional marches, processions and cultural presentations. The fireworks show is one of the highlights of São João night.


São João in Armamar embodies the fusion of tradition and community. The historic significance of this celebration, combined with the city's vibrant atmosphere and active community involvement, make it an unmissable destination.



If you are curious to experience the night of São João in Armamar, get to know our houses:












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